Social media managers are many creative individuals skilled in leveraging your social media to scale your business. They have the training and experience to find leads, drive sales, and promote brand awareness.
How Social Media Managers Help Your Brand Stand Out
One of the essential things you should know about social media is that it is the most affordable tool to increase brand awareness. It will help you have a global reach to customers, clients, and partners across the world. You are not limited by geography, race, or location.
You can thank social media addiction for this one. Many people are on their phones for hours every day just browsing through Facebook, Instagram, Twitter, and now TikTok. If you think about it, you have at least 7 billion prospective clients and partners out there. So what do you do? Grab the opportunity and reach out to them. Social managers can help you do just that.
They also help generate more inbound traffic to your shop and website. A simple social media post can introduce your brand, products, and services. It can reach out to people and interact with them. And, of course, it can direct them to your website, where you list all your services, products, testimonials, and referrals. It’s a gateway to do business.
The more traffic that goes to your website, the more visible it is to Google. In other words, it improves search engine rankings. You can leverage it to have more prospective business activity with so many internet users worldwide. It’s amazing!
Moreover, social media managers improve customer experience by being one of the most convenient connection points. The comment section is a gold mine of both positive and negative feedback, testimonials, and referrals. People can criticize or stand by your brand. They can express their experience dealing with you. Just by tagging their friends, they’re already giving referrals for your benefit.
But how do social media managers do all of this? Let’s find out.
Behind the Power of Social Media Managers
The secret behind the powers of social media managers is a combination of training, skills, and experience. They are creative, organized, and logical in their approach to social media. Let’s try to break it down into a few segments.
Social media managers are creative because they need to think outside of the box. They show this through unique, catchy, and engaging copy. Great copies are scroll stoppers. They compel internet users to give a few minutes to check the post, and ultimately, your brand.
An excellent copy consists of proper grammar, appropriate diction, and multimedia. Correct grammar and vocabulary can show that your brand is an authority. It’s reliable and credible. Multimedia, on the other hand, aids the scroll-stopping ability of the post.
Social media managers can use various multimedia content like audio or podcasts, photos, and videos. Among all these, videos prove to be the most effective scroll stopper. It engages both the visual and auditory faculties of internet users. They’re also entertaining and highly appealing.
In line with this, you should also consider investing in a video ad server system to track down all video advertisements you’re putting out. Social media managers can make use of these video advertisements to compel internet users to check your brand and invest in it, too.
Trends in Video Advertising
Statistics show that 99% of businesses that use video advertising have decided to keep using them. The reasons are simple. They’re cost-effective, efficient, and they convert. They scale businesses across the world. That’s probably why the first trend of video advertising is that it is becoming more and more popular.
Another trend is that they are being produced to suit mobile phone usage. That means their sizes, resolutions, and orientation are more likely to be compatible with mobile phones than with any other device. That’s why vertical videos have grown increasingly popular for the past two years.
Short videos are more preferred because it takes little time to deliver impact. This corresponds with the fact that most internet users have shorter attention spans, and you want your video advertisement to stay within that golden spot. In other words, the trend now is to make short-form videos.
When it comes to content, users seem to favor those responsive to followers’ wants and needs. This is the part where businesses must listen closely to what their followers want to watch. They can monitor that by reaching out to them on social media and emails.
Video advertising is growing exponentially because they rake in profit. Suppose you want to scale your business today, leverage videos and other multimedia content to reach out to the world. Take your business to new heights today.