Business can be tough during these unusual times. Still, as things start to open up again (and in preparation for the transition to regular operations next year), the concern goes back to the classic issue of getting customers to come. If you need more foot traffic in your shop, there are some improvements you can make.
Revamp the place with deep cleaning and renovations.
This idea is especially helpful if your space has seen some years behind it. A place can essentially look like an entirely different one with a simple deep clean. You can even go the distance by replacing old wares and making use of antimicrobial wall cladding to install that extra layer of sanitation. It is not only an appealing idea to customers that is practical for health concerns, but it can also just make the place look more brand-new.
Go bold with signage.
Get people’s attention and draw them in from the signage you use. Don’t be afraid to go big enough and let the colours pop to get bystanders to take a second and get them moving towards your store. As long as you use a memorable logo and text that is legible, this can significantly increase your chances of being noticed among the competition. Be mindful of the colours you use and the font style you go for because these are contributing factors to people’s immediate perception of your brand.
Create a display worth diving into.
The next layer to capturing the attention of folks from the sidewalk is by showcasing goods worth a second look on your display window. That is a great tactic that works whether you are a clothing shop, an auto store, or a restaurant. People immediately get an idea of what you have on offer and, if you have a visually appealing set-up, it motivates them to come in and check things out for themselves.
Promos are the way to go.
People love a good deal, and often, businesses can bank on this to get them to purchase things they otherwise would have been fine going without. It’s been tried and tested over time that, when done strategically, good promotional deals drive up revenue. It’s an easy way to sway customer sentiment towards you and encourage positive word of mouth that can bring even more people in.
The critical part here is hitting that sweet spot of not giving everything and more while still providing deals that make customers feel like they’re winning the game. From there, you can leverage on the quality of your products or services to continue the tide.
Bridge the digital world with your physical store
Most people rely on the internet for their info and opinions these days. So, make sure you are easy to find on maps, you have an active social media presence that they can peruse through, and you have platforms where they can order in advance and pick it up in-store afterwards. The majority of consumers prefer buying their goods online and then picking it up at the store. This model provides the convenience of shopping wherever they want to on their own time and comfort while still being able to check out the items in the cart in-store and see any problems that might arise.
Making use of these elements can increase your foot traffic significantly, especially if you employ them smartly.